SAM shipped 26 updates in one week. The big one: landing pages you build in SAM now capture every signup, send it to your email tool, tag it, and turn it into an audience you can target. You can also see what a playbook will cost before you run it, and SAM now works with 7 more of your tools. Here's everything that changed and what it means for the work on your plate.
Every update below started with feedback from SAM customers. If you want the visual version, the full weekly update lives at getsam.bot/updates/oct-2-2026.
// 01AI landing pages that capture and route your leads
A landing page is only half the job. The other half is what happens to the person who signs up. Before, that meant exporting a list, importing it into your email tool, tagging it, and building an audience by hand. Now SAM does it the moment someone signs up:
- Your page. A visitor signs up on a page you built in SAM.
- Saved in SAM. The lead is tagged automatically and saved as an audience you can target.
- Your email tool. It's sent straight to the list you choose.
- Instant follow-up. SAM can send a welcome message right away.
You'll find every lead in the new Leads tab under Webpages.
Pages got four more upgrades this week:
- Your domain, working. Custom domains reliably serve your pages, including the www version.
- Faster pages. Published pages load faster for your visitors.
- Easier design. Edit section background images in the page builder, with images loading faster while you build.
- Any page, your homepage. Pick any page you've built and set it as your homepage.
// 02See the credit cost before you run a playbook
This was the number one question from SAM customers: how many credits will this use? Now every playbook card shows its estimated credit cost up front. No guessing, no surprises. A few examples:
- AI UGC Video: about 250 credits
- Competitor Watch: about 40 credits
- Weekly Business Review: about 20 credits
SAM also picks the right AI for each job. It uses the newest models for complex work like the AI UGC video playbook, and lighter, cheaper models for simple tasks, so your credits go further.
// 03New things your AI marketing teammate can do
- Keep chatting while SAM works. SAM runs more tasks at once. Images, reports, and more keep going in the background, and SAM pings you when they're done.
- Write an ebook from chat. Ask SAM for an ebook and get one, right in the conversation.
- Better AI video. SAM's video tool makes higher quality videos and tells you the cost before it generates.
- SAM reads your attachments. Attach a file in chat and SAM opens it and uses what's inside.
- Make memes. Ask SAM for a meme and it makes one, powered by Super Meme.
// 047 new integrations, including AWeber
Connect them once, then just ask SAM. New this week: Drip, AWeber, Mailgun, Zendesk, Printful, Asana, and GitLab.
AWeber was one of the most requested integrations from SAM customers. It's here.
// 05Smoother and more reliable
The little things that make SAM feel better every day:
- Long replies like reports and sales letters now arrive as clean files, not a wall of text.
- Adjust chat text size and collapse the workbench for more room.
- Your connected tools stay connected, and SAM reconnects on its own if a connection drops.
- The SamCart connector sets up smoothly, and integration alert emails link straight to the fix.
- SAM remembers better in long conversations, keeping key tickets, projects, and settings in mind.
- Instructions you give your custom agents now apply in their conversations.
- Ad recommendations show which campaign and ad group they refer to.
// 06Why this week matters
Look at the list as a whole and one pattern shows up. Almost every update removes a step between deciding what to do and getting it done. Leads route themselves instead of waiting for an export. Costs show up before you run something instead of after. Tasks finish in the background while you keep working. That's the job SAM is built for: you make the call, SAM does the work.
If you're a SAM customer, try one new thing this week and tell us how it goes at getsam.bot/feedback. That's where next week's list comes from.
// FAQQuestions about this update
What's new in SAM this week?+
SAM shipped 26 updates in the week ending October 2, 2026. Landing pages built in SAM now capture and route every signup, every playbook shows its estimated credit cost before you run it, SAM connects to 7 more tools including AWeber, and a long list of reliability fixes make it smoother to use.
How do I see how many credits a playbook will use?+
Every playbook card now shows its estimated credit cost up front, so you know what a playbook will use before you hit run.
Where do I find the leads from my SAM landing pages?+
Every form signup on your SAM pages is saved in the new Leads tab under Webpages. SAM also sends it to your email marketing tool, tags it automatically, and saves it as an audience you can target.
Which new integrations did SAM add?+
Drip, AWeber, Mailgun, Zendesk, Printful, Asana, and GitLab.