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09:14✓Drafted 3 ad variations, matched brand voice.
09:31✓Built campaign, sent for approval before spend.
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Ads

Can AI Actually Run Your Facebook Ads? (Not Just Draft Them)

Most tools stop at a draft and hand you homework. Here is the honest line between drafting and doing, and exactly where SAM sits.

Brian Moran · 9 min read · Jul 29
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Recent field notes

Oct 26Social

Link in Bio for Small Business: What to Put on the Page So It Gets You Customers

Most link-in-bio pages are a junk drawer of ten links. Here's the simple layout that turns a curious follower into an email, a booking or a sale.

6 min
Oct 25Email

How to Write a Newsletter for a Small Business (That People Actually Open)

A one-topic weekly format any small business can keep: what goes in each part, seven steps to write it, ideas for when you're stuck, and the rules to follow.

7 min
Oct 24Product updates

New in SAM: Your Brand Looks the Same Everywhere, and Every Sign-Up Gets Counted

SAM now keeps your brand colors and fonts the same on everything it builds, and makes sure every sign-up gets counted and tagged. Here's what shipped Oct 16 to 22.

5 min
Oct 23Ads

UGC Video Ads: What They Are and How to Make One Without Hiring Anyone

What a UGC video ad is, the four-part script, hooks that stop the scroll, and where the honest line sits when you use an AI actor.

8 min
Oct 22Marketing

How to Run a Flash Sale: A 48-Hour Plan for a Small Business

One honest deal, a real deadline, and the emails and posts to send hour by hour, with a 48-hour schedule you can copy.

8 min
Oct 21Marketing

Small Business Marketing Ideas, Sorted by the Job They Do

Ideas sorted by the job they do: get found, get a sign-up, or get the second sale, with a first step for each.

9 min
Oct 20Social

How Often Should You Post on Instagram? A Schedule a Small Business Can Keep

Three to five feed posts a week, Stories when you can, and a schedule that still works in your worst week.

9 min
Oct 19Marketing

How to Write a Marketing Plan for a Small Business: A One-Page, 90-Day Template

Seven lines, one page, 90 days: who you sell to, what a customer is worth, where to show up and the numbers to check every Monday.

10 min
Oct 18Product updates

New in SAM: Send a Free PDF When People Sign Up, and See Posts Before They Go Out

Sign-up forms can now send a free PDF, and you can see a social post before SAM publishes it. Here's what shipped Oct 13 to 16.

4 min
Oct 17Marketing

What Is an AI Marketing Agent? What It Does and What to Ask Before You Connect One

What an AI marketing agent actually does, how it's different from ChatGPT or an agency, and the 8 questions to ask before you hand one a login.

9 min
Oct 16Marketing

Landing Page Best Practices: A One-Screen Checklist for Small Businesses

A pass-or-fail checklist for the one page your ads and emails send people to, with a worked example you can copy.

10 min
Oct 15Marketing

How to Use AI for Marketing Without Handing Over the Keys

The jobs AI does well, the calls an owner should keep, an approval-first weekly workflow, and a worked example.

11 min
Oct 14Email

Welcome Email Sequence: The 4 Emails to Send New Subscribers

The job of each of the four emails, when to send them, a worked example, and the numbers and rules to check before you turn it on.

10 min
Oct 13Ads

Facebook Ad Fatigue: How to Spot It and What to Do Next

The four numbers to check, how to tell fatigue from a bad offer or the auction, and what to change first, with a worked example.

9 min
Oct 12Social

How to Make an Instagram Carousel: A 7-Slide Teaching Structure

A 7-slide teaching structure: hook, why, three points, recap and one ask, with a worked example you can rewrite.

8 min
Oct 11Email

Black Friday Email Examples: A 5-Email Sequence You Can Copy

Five emails, five dates, full copy for each: the Black Friday sequence a small business can send, with the rules that apply.

8 min
Oct 10Email

Lead magnet ideas: how to pick the one your buyers actually want

12 ideas sorted by what your buyer needs next, and a one-question way to pick yours.

8 min
Oct 2Product updates

SAM product update: AI landing pages that capture your leads and 7 new integrations

26 updates in one week, and what each one means for the work on your plate.

6 min
Jul 29Ads

Can AI actually run your Facebook ads? (Not just draft them)

The honest line between drafting and doing, and where SAM sits.

9 min

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