This week SAM got better at two things a small business cares about: making everything it builds look like you, and making sure every person who signs up shows up where you need them. Here's what shipped from Oct 16 to Oct 22, 2026, and what it means for your week.
If you're new here, SAM is SAM + 5 AI specialists: Ads, Content, Designer, Promotions and Social. It learns your brand and offer from your website, and your customers and sales from the accounts you connect. It's built by the team behind SamCart.
// 01Everything SAM makes looks like your brand
When SAM scans your website, it now saves a clean set of distinct brand colors instead of a messy pile of near-duplicates. It also lists them in order of how much your site uses them, so your main colors come first.
Those colors carry through the rest of your work:
| What changed | What it means for you |
|---|---|
| Every page on your site shares the same base styles | Fonts and colors stay the same from page to page, so your site looks like one business |
| Buttons in the page builder use your site's colors and show their labels | No blank or off-color buttons on a page you're about to publish |
| Images SAM makes follow your brand guidance and the standing instructions you've given it | Tell SAM once how you want images to look and it keeps doing it |
// 02Every sign-up gets counted
If you build a sign-up page with SAM, these updates make sure each new person is recorded and lands in the right place.
| What changed | What it means for you |
|---|---|
| When someone signs up on a page SAM built, your Meta Pixel records it as a Lead | Facebook and Instagram can see who signed up from your ads, and it keeps tracking after SAM edits your page's header scripts |
| You can save tracking code on your published thank-you pages, right in Pages | The page people see after signing up can report back too |
| Tags from your sign-up forms carry over to your Mailchimp contacts | People land in Mailchimp already sorted |
| Turn consent back on in a sign-up form and it keeps the wording and style you set | Your consent text stays the way you wrote it |
| See the thank-you message without submitting the form | Check what people will read without filling out your own form |
| Choose the PDF for your sign-up form from files you've already uploaded | Reuse a free guide without uploading it again |
// 03Your site menu keeps up with your pages
Rename or reorder your site's pages and your shared menu updates its labels and order to match. No more fixing the menu by hand after you move things around.
// 04Social posts: small fixes you'll notice
- Facebook photo posts: pick a time and SAM schedules them.
- X: add images to your X posts right from SAM.
- Carousels: change the look of one slide and the rest of your carousel stays as it is.
// 05Facebook and Instagram ads keep their design
When SAM adapts an ad design to a new size or format, it now rearranges the layout to fit. And when SAM sets up your ad campaign, it uses the destination you chose, so people go where you pointed them.
// 06See what your automations are doing
Your automations now show when a run is queued or in progress, so you're not left guessing whether that scheduled job started.
// FAQFAQ
Do I need to do anything to get these updates?
No. They're live in SAM now. For the Meta Pixel and Mailchimp updates, you need those accounts connected.
Does SAM pick my brand colors on its own?
SAM pulls them from your website when it scans it, starting with the colors your site uses most. You can review and edit what it found.
Where can I see every update?
Every change is listed on the SAM changelog.
// 07Your one thing this week
Open your sign-up page and preview the thank-you message. If it doesn't sound like you, fix it today.
Want to know what to work on next? Let SAM score your marketing.
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Let SAM score my marketing// SRCSources
| Source | What it supports |
|---|---|
| getsam.bot/changelog, entries Oct 16 to Oct 22, 2026 | Every update in this post |
| getsam.bot homepage | SAM + 5 AI specialists; built by the team behind SamCart |