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SAM.
The Ads Specialist

Stop guessing which ads to kill.

SAM is the ads team you never had to hire. It builds the strategy, writes and designs the creative, runs the campaigns, and optimizes them every morning. You stay the boss.

SAM · Ads7:02 AM · Working
Ads7:02 AM

Good morning. Here's yesterday across your ad accounts.

PlatformSpendCACROAS
Meta$40$29 ↓4.1x
Google$32$342.2x
TikTok$85- ↑0.0x
Total$157$312.4x
Ads7:02 AM

3 things I'd change today.

Scale
Living Room · Meta

4.1x ROAS, $29 CAC over 7 days at $40/day. Room to grow.

Pause
Ad Set 3 · TikTok

$340 spent, zero conversions, live 4 days.

Reuse
Headline · Google

“No gym required” carries 3 Meta campaigns. You only run it in 1 on Google.

Scale it. Make a few more like it.
Ads7:04 AM

On it. Bringing in Designer for 3 new versions of your top ad.

Ads→Designer
Designer7:05 AM
Brief · Living Room · MetaKeep: hook, offer, $74 priceMake: story 9:16, feed 4:5, square 1:1
Story ad
9:16
Feed ad
4:5
Square ad
1:1
Copy ✓ · Layout ✓ · Export… 2 / 3
Ask SAM anything…↑
1
Reads every accountMeta, Google, TikTok, before you wake up
2
Makes the callEvery call comes with the number behind it
3
Tracks the resultSpend, ROAS and revenue, every morning
4
Brings in DesignerNew versions of the winner, every placement
Real SAM customers$8B in real sales behind SAM
DDave G.Youth soccer coachingJJill S.CoachWWarren S.Diabetes ebookTTodd K.Marketing consultantOOnder H.Online coachRRyan S.Garage-upgrade companyJJackson M.CoachJJeroen D.Digital products and coursesAAlvin D.AuthorJJason M.E-commerce brandDDave G.Youth soccer coachingJJill S.CoachWWarren S.Diabetes ebookTTodd K.Marketing consultantOOnder H.Online coachRRyan S.Garage-upgrade companyJJackson M.CoachJJeroen D.Digital products and coursesAAlvin D.AuthorJJason M.E-commerce brand
What it does

It reads your ad account every morning and tells you exactly what to do.

Then it does it, once you say go.

Living Room campaign$60/day cap · Meta
MetaGoogleTikTok
AdSalesCACROAS
“Lean and toned in your living room”Scaled by SAM41$294.1x
“No gym required”Active18$342.2x
Ad Set 3Paused by SAM0-0.0x
7:02 AMPaused Ad Set 3 on TikTok. $340 spent, zero conversions, live 4 days.
7:04 AMRaised Living Room to $60/day on Meta, after your yes.
7 AMEvery morning, unasked
72 hrsbefore anything gets switched off

Makes

  • CampaignsObjective, audience, placements and structure, across Google, Meta, YouTube and TikTok.
  • Ad creativeImages, video scripts and every placement, built from the ads already winning in your account.
  • Every variationThe hooks, the angles and the versions, ready to test against each other.

Runs

  • Budget and biddingSet from what you sell and what a customer is worth to you, then adjusted as the numbers come in.
  • The morning readSpend, revenue and MER across every channel in one view, every morning, without being asked.
  • The callsWhat to pause, what to scale, and the winning headline that is only running in one ad set.
✓
The changes. You approve, it makes them inside your account. Nothing is switched off inside 72 hours, or before it has spent twice your target cost per sale.
Ad creative

Your whole ad, written and designed, ready to run.

Built from three things: the ads already winning in your account, what's proven to sell across $8 billion in real sales, and your brand kit. Every hook and every format lands on your real product photo and your actual logo, finished and ready to launch.

Writes

  • Every versionNot one ad. The hooks, the angles, the variations, ready to test against each other.
  • The next roundTakes the ad that performed and builds the next round from it. Same winner underneath, new angles on top.

Designs

  • On-brand, every timeYour real product photo and your logo, front and center. It builds the ad around what you already have, so it always looks like you.
  • Every placement in one passFeed, story, square, 4:5, thumbnail and video frame from a single request. No resizing, no reformatting.
  • Launch-ready, not reject-readyEvery file is checked against Google, Meta and TikTok specs before you approve, so nothing bounces after you hit go.
Ad Creative Pack6 placements, one pass
Story ad: Your apartment is your new gym
Story 9:16
Video frame: No jumping. No gym. No angry neighbors.
Video frame
Feed ad: Lean and toned in your living room
Feed 4:5
Square ad: Apartment Fitness, $74 get the plan
Square 1:1
Feed ad: Your apartment is your new gym
Feed 1.91:1
Thumbnail: No gym needed
Thumbnail 16:9
Spec checkMeta ✓Google ✓TikTok ✓
6 / 6ready to launch
Not guessing

It doesn't guess. It knows what works.

SAM learned from $8 billion in real sales across 75,000+ businesses, not the open internet. It builds what already works.

$8Bin real sales it learned from
75,000+businesses in the data
“I found the hole in my business I'd had for years, and fixed it. It's mind-blowing what it did.”
OOnder HassanOnline coach
“I use ChatGPT, Claude, Manus. None of the agentic AIs do what this does. It literally posted the ad to Facebook.”
JJackson MumeyCoach
“SAM and I split-tested two ads in about 30 minutes. Any lag time was me.”
DDave GleasonYouth soccer coaching
“If I hired someone to do that, it would be thousands of dollars, and it took 45 seconds.”
DDavidFounding member
How it works

It works inside your account, not next to it.

Most AI gives you advice. SAM reads your real numbers, makes the call, and makes the change.

01

It sees

Reads yesterday's real numbers from every ad account. Every morning, without being asked.

Meta4.1x ROAS
Google Ads2.2x ROAS
TikTok$340, 0 sales
02

It recommends

Pause this. Scale that. Every call comes with the number behind it.

ScaleLiving Room · Meta
PauseAd Set 3 · TikTok
Reuse"No gym required" · Google
03

It acts

You say go, and it makes the change in your account. Nothing moves until you do.

Scale Living Room to $60/day on Meta?
Changed in your Meta account
The dashboard

And yes, there is a dashboard.

Spend, revenue, ROAS, CPA, conversions and click-through across Meta, Google and TikTok in one screen. It is the only Specialist that has one.

Ads DashboardLast 7 days
MetaGoogle AdsTikTok Ads
Spend$1,842+6%
Revenue$4,421+41%
ROAS2.4x+33%
CPA$14.20-18%
Conversions130+29%
Click-through2.1%-4%
RevenueSpend
MonTueWedThuFriSatSun
Connections

Works inside the ad accounts you already run.

Connect Meta, Google Ads and TikTok, and SAM reads yesterday's real numbers every morning. Add SamCart, Stripe or Hyros, and it checks your spend against real revenue, not just platform clicks.

Ad platforms3
Meta AdsConnected
Google AdsConnected
TikTok AdsConnected
Tracking2
HyrosConnected
Google AnalyticsConnected
Revenue2
SamCartConnected
StripeConnected
Playbooks

Every ad Playbook you would hand to an agency.

A Playbook is a whole campaign ready to run. You pick one, SAM does the steps, you approve the output.

Optimization5
Ad Account AuditFull pro-style audit of your ad account: what's wasting money, what deserves more budget, graded and actionable.
Run
Quick WinsScans your ad accounts and spend, hands you the 2-3 fastest moves to improve ROI, ready to execute.
Run
Ads on AutopilotBuilds a full ready-to-launch campaign from what already works in your business. You approve, it goes live.
Run
Morning BriefingDaily digest that reads ads, email, sales, and social overnight and hands you the one move to make today.
Run
Ad Variation BuilderTakes one winning ad and explodes it into a full test matrix across hooks, angles, CTAs, and formats.
Run
Image ads7
UGC Image AdsAuthentic, lo-fi image concepts that look like real customer content.
Run
Testimonial Image AdTurns a customer testimonial into a scroll-stopping social-proof ad.
Run
Competitor Comparison Ad"Us vs Them" or side-by-side checklist-style ad.
Run
Lifestyle Photo AdProduct shown in real-world, aspirational context.
Run
Before & After Image AdVisual transformation storytelling.
Run
Scarcity & Urgency AdCountdown timers, limited spots, expiring-offer creative.
Run
Feature Spotlight AdClean single-feature highlight with benefit-driven copy.
Run
Video ads3
15-Second Video Script & StoryboardFull Stories/Reels script with scene breakdown, text overlays, CTA treatment.
Run
Video Ad Concepts & Scripts (Batch)Multiple concepts from one brief, each with angle, script, storyboard, audio direction.
Run
UGC Video Script & Filming GuideNatural UGC-style script with hook variations, b-roll shot list, music picks.
Run
Automations

Your ad account, checked on a schedule.

The morning read every day, a full audit every week, and fresh versions of your winners on a set rhythm. Set it once and the next report or batch of ads is ready and waiting for your yes.

  • ✓Set it once and it keeps running.
  • ✓Every budget change and new ad waits for your yes before it goes live.
Ads automations 4 on
Morning BriefingDaily at 7 AMLast run: 1 hour ago
Ad Account AuditWeekly on Mon at 8 AMLast run: 5 days ago
Quick Wins ScanWeekly on Thu at 9 AMLast run: 2 days ago
Ad Variation BuilderEvery other Tue at 10 AMLast run: 9 days ago

Every budget change and new ad waits for your yes before it goes live.

This weekOct 12 – 18Running on schedule
7 AM8 AM9 AM10 AM11 AM
Mon12
Morning Briefing✓ Done
Ad Account Audit✓ Done
Tue13
Morning Briefing✓ Done
Ad Variation Builder✓ 6 new ads
Wed14
Morning Briefing✓ Done
Now
Thu15
Morning BriefingScheduled
Quick Wins ScanScheduled
Fri16
Morning BriefingScheduled
Sat17
Morning BriefingScheduled
Sun18
Morning BriefingScheduled

See what SAM finds in your ad account.

Connect it and SAM reads it. First audit, first morning. Fire your busywork, keep the revenue.

Your SAM trialEverything above, added up
  • SAM + 5 AI specialists$2,000/mo
  • 54 proven playbooks$997
  • The $8 billion brainPriceless
  • Direct line to the teamIncluded
  • 20,000 credits every month after your trial$7,800/mo
Illustrative combined value$12,297/mo
Your price$1for 7 days

Includes 3,000 credits. Then $99/month with 20,000 credits every month.

  1. Today$17 days · 3,000 credits
  2. After 7 days$99/month20,000 credits every month
  3. AnytimeCancelNothing goes live without your yes
Put SAM to work for $1

$1 for 7 days · 3,000 credits · then $99/month. Cancel anytime. Nothing goes live without your yes.

FAQ

Straight answers about the Ads Specialist.

Do I need to know how to run ads?+

No. You need to know what you sell and what a customer is worth to you. SAM handles the rest and explains what it did in plain language.

Which ad platforms does it work with?+

Meta, Google Ads and TikTok Ads. You sign in and pick the accounts you want it working in.

Can I change things myself?+

Yes, and you can just say what you want changed. Raise a budget, pause a set, try a different hook. SAM makes the change and shows you before anything moves.

I already have ads running. Does that help or get in the way?+

It helps. SAM reads what you have already spent and learned, finds what performed, and builds from there instead of starting you over.

How often does it check my account?+

Every morning. The briefing arrives on its own, because reading and reporting are the only things SAM does without asking.

Does it make the images and video too?+

Yes. Ad creative is built from your real product photos and your actual logo, sized for every placement.

SAM.

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