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SAM.
The Social Media Specialist

SAM finds what grows your account, then doubles down.

Captions, carousels, threads and scripts, built for each platform rather than copied across them. It posts them or queues the week ahead, keeps a test running, reads what traveled, and doubles down on the winners. You approve before anything goes out.

SAM · Social · Content CalendarReady
Plan next week's posts.
SAM7:00 AM

This week's posts. Same idea across three platforms, rebuilt for each one.

InstagramCarousel, 7 slides
Slide 1: "You don't need 3 hours on a Sunday." Caption ends with a save prompt.IN TEST · Hook 2 of 3
TikTok38-second script
Hook: "I stopped meal prepping for 3 hours. Here's what I do instead." Beats, shot list, music.
LinkedIn180 words
Opens: "My clients kept telling me the same thing." Written for the feed it lives in.
Social7:03 AM

Five posts queued for the week. Hook 2 of 3 is in test on Instagram. I'll read it Friday and keep the winner.

Ask SAM anything…↑
1
One idea, every platformRebuilt for each feed, not pasted
2
Always a test runningSeveral hooks for every post
3
Queues the weekDirect or through your scheduler
4
You approve onceNothing goes out without you
Real SAM customers$8B in real sales behind SAM
DDave G.Youth soccer coachingJJill S.CoachWWarren S.Diabetes ebookTTodd K.Marketing consultantOOnder H.Online coachRRyan S.Garage-upgrade companyJJackson M.CoachJJeroen D.Digital products and coursesAAlvin D.AuthorJJason M.E-commerce brandDDave G.Youth soccer coachingJJill S.CoachWWarren S.Diabetes ebookTTodd K.Marketing consultantOOnder H.Online coachRRyan S.Garage-upgrade companyJJackson M.CoachJJeroen D.Digital products and coursesAAlvin D.AuthorJJason M.E-commerce brand
What it does

Show up everywhere your customers are.

Posts, graphics, video scripts, the plan and the weekly read. Built on your real brand, and nothing goes out until you approve it.

SocialMade with Designer, on your brand kit
Reel cover for a dog training business
Reel 9:16
Carousel cover, Stop making these 5 coffee mistakes
Carousel 1:1
Social post, 5 plants you can't kill
Post 4:5
YouTube thumbnail, Online coaching: first 5 clients
Thumbnail 16:9
4 to 1posts that give, for every one that sells
  • WritesCaptions, carousels, threads and stories, rebuilt for each platform instead of pasted across them.
  • DesignsCarousel slides, reel covers, thumbnails and templates, made with the Designer on your brand kit.
  • VideoReady-to-film scripts with beats, a shot list and music. Plus short AI video clips.
  • PlansThree to five content pillars, one or two platforms, and a calendar with no gaps.
  • PublishesQueues the whole week and posts it directly or through your scheduler.
  • AnalyzesA weekly read of what worked, and where followers drop off after the click.
✓
It checks your brand kit and asset library before it makes anything new.
Posts

Written for the platform, not pasted across it.

Same idea, rebuilt for every feed.

  • Every formatCaptions, carousels, stories and threads for Instagram, TikTok, X, LinkedIn, Facebook, Threads and Reddit. Or turned from your blog, newsletter or podcast.
  • Hooks, in variantsSeveral hooks for every post, so there's always one in test.
  • Video, ready to filmScripts with timed beats, a shot list and music. Plus short AI video clips when you need them.
WritesOne idea, three executions
The ideaMeal prep doesn't need your whole Sunday.
InstagramCarousel
Seven slides, one step each. The caption asks for a save.IN TEST · Hook 2 of 3
TikTok38-second script
Timed beats, a shot list and music, ready to film.
LinkedInPost
The client story, in 180 words. A comment prompt, not a link.
Not guessing

It knows what sells. Then it studies your niche.

SAM learned from $8 billion in real sales across 75,000+ businesses, not the open internet. Then it studies the posts that traveled in your niche before it writes a word.

$8Bin real sales it learned from
75,000+businesses in the data
Publishing

You approve. It posts.

Connect your accounts or your scheduler, and the whole week goes out on time.

  • Direct or through your schedulerInstagram, Facebook Pages, X and LinkedIn connect directly. Or use Buffer, Blotato or Postiz, and your queue stays where your team can see it.
  • A week at a timeApprove the queue once, and it goes out on time.
  • Nothing goes out without youEvery post waits for your okay before it publishes.
PublishesThis week's queue
This week's queue: Instagram carousel Monday, TikTok via Buffer Tuesday, LinkedIn Wednesday, X thread Thursday, Instagram story Friday. All ready, approve the week.
5 / 5ready for your yes
Connections

Posts straight to your accounts, or through your scheduler.

Connect Instagram, Facebook Pages, X or LinkedIn, and SAM publishes once you approve. Already on Buffer, Blotato or Postiz? It works through those, so your queue stays where your team can see it.

Social platforms7
Instagram
Facebook Pages
X
LinkedIn
YouTube
TikTok
Google Business Profile
Scheduling and publishing3
Buffer
Blotato
Postiz
DMs and community2
ManyChat
Circle
Short-form video3
Klap
Submagic
VidIQ
Analytics

It tells you what actually worked.

Every week, by platform. Honestly, including the weeks where the answer is nothing much.

  • A weekly review that kills thingsWhat works gets more. What doesn't gets stopped, and the learning is written down.
  • A growth report in plain numbersFollowers, reach and engagement by platform, what's in test, and what won.
Weekly readLast week, honestly.
InstagramReach down 8%. The question hook beat the stat hook, twice.
TikTokBest post of the month. 3 of 4 saves came after second 6.
LinkedInFlat. Two posts, neither moved. The format isn't working.
In testHook variant 2 won. Promoting it to the default.
The callKill the current LinkedIn format. Keep the question hook everywhere. New test Thursday: shorter openers on TikTok.
Fixes

It finds where the reach is leaking.

Content earns the attention. The sale happens somewhere else, and that's usually where it breaks. It walks the route a follower takes, names the three biggest levers, and hands fixes outside social to the Specialist who owns them.

1Bio
2Link-in-bioLeak found
3Email capture
4Site
5Purchase
Automations

Set it once. It runs every week.

Standing instructions that run on a schedule or when something happens. The next round is drafted and waiting for your yes.

Repeats 3 on
Next Week's PostsWeekly on Mon at 7 AMLast run: 2 days ago
Weekly Read and Growth ReportWeekly on Fri at 4 PMLast run: 5 days ago
Hook Test RotationWeekly on Thu at 9 AMLast run: 1 day ago

Every post waits for your okay before it publishes.

This weekOct 12 – 18Running on schedule
8 AM10 AM12 PM2 PM4 PM
Mon12
Next Week's Posts✓ 5 posts drafted
Tue13
Wed14
Now
Thu15
Hook Test RotationScheduled
Fri16
Weekly ReadScheduled
Sat17
Sun18
The week's posts, drafted on scheduleMonday morning, the week is written and waiting for your approval.
The weekly review, run for youEvery Friday it reads what worked, stops what didn't and writes down the learning.
Explore, then exploit, on repeatWinners become the default. A new test always runs. When a winner fades, it goes back to testing.
Playbooks

Pick a Playbook. SAM handles the post.

A Playbook is a whole job, ready to run. You pick one, SAM does the steps, you approve what it made.

Social Playbooks5
Instagram CarouselEvery slide and the caption, posted once you approve.
InstagramRun
What Should We Do Next?Your 2 to 3 fastest plays, based on what already works.
OptimizationRun
Short-Form Video ScriptHook, beats and caption, ready to film.
Short-formRun
X Thread WriterA full thread, with hooks to test.
XRun
Content RepurposerOne piece of content, rebuilt for every platform.
RepurposingRun
Plus 54 Playbooks across the whole SAM team.

Your posts, written and posted. You just say yes.

Pillars, a calendar with no gaps, and a test already running. Fire your busywork, keep the revenue.

Your SAM trialEverything above, added up
  • SAM + 5 AI specialists$2,000/mo
  • 54 proven playbooks$997
  • The $8 billion brainPriceless
  • Direct line to the teamIncluded
  • 20,000 credits every month after your trial$7,800/mo
Illustrative combined value$12,297/mo
Your price$1for 7 days

Includes 3,000 credits. Then $99/month with 20,000 credits every month.

  1. Today$17 days · 3,000 credits
  2. After 7 days$99/month20,000 credits every month
  3. AnytimeCancelNothing goes live without your yes
Put SAM to work for $1

$1 for 7 days · 3,000 credits · then $99/month. Cancel anytime. Nothing goes live without your yes.

FAQ

Straight answers about the Social Media Specialist.

Does it post for me, or just write the posts?+

Both, once your accounts or scheduler are connected. It writes, you approve, it publishes. Nothing goes out without your confirmation.

Can it schedule ahead, or does it post one at a time?+

It queues the week. You approve the week once and the posts go out on time without you being there. Changing your mind later is one sentence, not a rebuild.

I already use Buffer. Do I have to move?+

No. It can work through the scheduler you already have, so your queue stays where your team can see it.

What do I need to connect?+

Instagram, Facebook Pages, X or LinkedIn directly, or a scheduler like Buffer, Blotato or Postiz. For TikTok, use Buffer. YouTube connects for analytics and comments, not uploads. Until something is connected, it can write, plan and test with you, but it can't read your numbers, post or schedule for you, and it will tell you that rather than guess.

Does it film the videos?+

No. It writes the script, the beats, the shot list, the music picks and the caption, so the shoot takes one pass. It can also generate short AI video clips. It can't edit footage you've already filmed.

Will it just post the same thing everywhere?+

No, and that's the point. It keeps the idea and rebuilds the execution for each platform. A carousel isn't a thread with pictures.

How many platforms should I be on?+

Fewer than you think. It'll usually push you to one or two and do them properly rather than eight badly.

Who makes the graphics?+

The Designer Specialist. Carousel slides, reel covers, thumbnails and templates. You don't brief it separately.

How does it know what works in my niche?+

It studies the posts that actually traveled in your category, works out why, and adapts the pattern to your business. Then it tests it rather than assuming.

Will it buy me followers?+

No. Not ever, and not through any shortcut dressed up as something else.

How much of it is promotional?+

Four posts that give something away for every one that sells. It holds that ratio unless you tell it otherwise.

What if a week goes badly?+

It tells you. Flat reach with a plan is more useful than a chart arranged to look busy.

Can I change what it writes?+

Yes, and you can just say what you want changed. Different hook, shorter, less formal, drop the CTA. It makes the change and shows you before anything goes out.

SAM.

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